Voice of Customer

Voice of customer, without the slide deck.

Turn thousands of conversations into a living picture of what customers need (by theme, segment and revenue) that leadership can open any day of the week.

Start for freeSee live demo
Themes with votes & MRRAnswers via MCP

Top theme

64 votes · $12k MRR

Spreadsheet imports

JUNJULAUGSEP
The problem

Sound familiar?

If any of these ring a bell, you’re in good company. They’re the three problems small teams run into first.

01

Quarterly reports are already old

By the time the VoC deck is assembled, the trends it describes have moved on.

02

Anecdotes beat data

One vivid customer story outweighs a thousand quiet signals, because the signals aren’t visible.

03

Every team has its own version

Support, sales and product each keep a separate picture of the customer. None of them agree.

The Murmur way

How Murmur powers voice of customer

A single, always-current source of customer truth that every team can read.

Top theme

64 votes · $12k MRR

Spreadsheet imports

JUNJULAUGSEP
Step 01

Themes that update themselves

Murmur groups feedback into up to six keyword themes across every board, with the votes and MRR behind each one.

  • Automatic keyword themes
  • Weekly team digest by email
  • Drill down to individual quotes

Revenue impact

by segment
Team plan$1.9k
Pro plan$740
Starter$210
Trials—
Step 02

Cut by who matters

Compare what enterprise customers want with what trials want. See the revenue behind each theme and the accounts most affected.

  • Segment labels on companies
  • MRR per theme
  • Voter breakdown by company

Thread summary

12 comments
82

Demand score

Most asked-for by paying teams

  • People want hourly refresh, not a one-off import.
  • Four paying teams say it blocks their rollout.
Step 03

Summaries leadership will read

AI summaries turn long threads into a paragraph, and the MCP server lets anyone ask questions of the data in plain English.

  • One-click thread summaries
  • Ask Claude about your feedback
  • CSV export and REST API (Team)
Workflow

A continuous VoC loop

  1. 01

    Listen

    Every channel feeds the same boards.

  2. 02

    Understand

    Themes, segments and revenue.

  3. 03

    Share

    Weekly digest, CSVs and MCP answers.

  4. 04

    Act & respond

    Roadmap moves and customers hear.

Voice of customer shouldn’t be a quarterly deck. It should be something you (or your agent) can ask any day.
How we think about voice of customer
Related features

Features that make it work

AI Feedback ManagementAutopilot captures, dedupes and routes feedback for you.Analyze FeedbackThemes, segments and revenue on every request.Share UpdatesChangelog and status emails that close the loop.

Put the customer in every meeting.

Forward your first conversations and see your themes take shape this week.

Start freeSee the live demo