Product Management

Product decisions, with receipts.

Murmur gives product managers a living, revenue-weighted view of what customers need, and a roadmap and changelog to show them it was worth asking.

Revenue on every requestFix with Claude on Solo & Team

Prioritize

votes 30 · mrr 40 · effort 30
IdeaVotesMRRScore
Sheets source31$2.4k92
Dark mode24$1.1k81
Email digest17$64064
Notion embed9$18028
The problem

Sound familiar?

If any of these ring a bell, you’re in good company. They’re the three problems small teams run into first.

01

Loudest customer wins

Without data, the account that escalates most gets the roadmap. Quiet churn risks go unnoticed.

02

Research takes days

Answering “who asked for this and what are they worth?” means digging through tickets, CRMs and old docs.

03

Decisions are hard to explain

Stakeholders see the result, not the reasoning, so every planning cycle reopens the same debates.

The Murmur way

How Murmur supports product teams

Demand you can quantify, priorities you can explain, and progress customers can see.

Revenue impact

by segment
Team plan$1.9k
Pro plan$740
Starter$210
Trials—
Step 01

See demand by segment and revenue

Every vote carries the customer’s company, segment and MRR. Sort the backlog by revenue at stake or filter to the segment you’re focused on this quarter.

  • Segment labels on companies
  • MRR per request and theme
  • Themes that group related needs

Prioritize

votes 30 · mrr 40 · effort 30
IdeaVotesMRRScore
Sheets source31$2.4k92
Dark mode24$1.1k81
Email digest17$64064
Notion embed9$18028
Step 02

Prioritize transparently

A scoring model your stakeholders can read: votes, revenue, impact and effort, weighted your way. Change the weights and the reasoning stays visible.

  • One set of weights for the team
  • Impact and effort, 1 to 5
  • One readable formula on Prioritize
What should we build next? Check Murmur.
murmur.get_insights search_posts
Ranked by votes and the revenue behind them:
  1. 1 Google Sheets as a data source — 31 voters
  2. 2 Dark mode for dashboards — 24 voters
  3. 3 Weekly email digest — 17 voters

Want me to start on #1?

Step 03

Answer questions in seconds

Connect Murmur to Claude Code or Cursor and ask “what are paying customers asking for in reporting?” and get linked posts and quotes in the answer.

  • MCP server with 15 tools
  • Revocable per-agent keys
  • MCP writes audit-logged
Workflow

A planning cycle with Murmur

  1. 01

    Review themes

    See what’s rising and who’s asking.

  2. 02

    Score the backlog

    Apply this quarter’s weights.

  3. 03

    Commit the roadmap

    Promote, add target months, approve fixes.

  4. 04

    Report back

    Changelog and voter emails on ship.

The best tiebreaker in a planning meeting is a name, a quote and the revenue behind it.
How we think about product management

Plan with evidence.

Pass MRR when you identify users and see your backlog re-ranked by the revenue behind it.