The Frill alternative with AI that does the work
Frill is a tidy feedback tool with a flat price. Murmur is also flat, adds a free plan, live AI capture, revenue on every request and an MCP server that can act, then turns approved ideas into pull requests.
Checked against frill.co in October 2026.
What you get with Murmur that Frill doesn't give you
A flat-priced feedback, roadmap and announcements tool for startups.
One board, unlimited voters and 25 AI captures a month, free for as long as you like. Upgrade when you need more.
Frill has no free plan, and its $25 Startup plan caps you at 50 active ideas.Murmur's MCP server gives Claude Code, Cursor and other agents 15 tools: search ideas, read a fix brief, post a comment, update a status, capture feedback.
Frill's MCP server is read-only.Forward an email, or let Murmur listen in Slack and Discord. Autopilot pulls out each request, finds the duplicate and links the customer: 25 a month free, 300 on Solo, 2,000 on Team.
Frill's AI Inbox is in early-access beta.Pass a customer's plan or MRR through the widget and Murmur adds it up per idea, so you build what paying customers ask for.
Frill doesn't list revenue weighting.Approve an idea and Fix with Claude writes the brief, works on a claude/ branch in your GitHub repo and opens a pull request for you to review. It never merges or deploys. Voters get an email when it ships.
Frill doesn't turn ideas into code.AI visibility asks ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Claude the questions buyers ask, shows who they recommend instead, and files what they say you're missing as feature requests.
Frill doesn't track what AI assistants say about you.Feature by feature
From each product's own pricing and feature pages. "Not listed" means we couldn't find it on frill.co.
Export your ideas from Frill as CSV and import it into Murmur. Titles, descriptions, statuses and voter emails map across.
Start on the free plan, import, and share your new board the same afternoon. Team is free for 14 days, no card needed.
Start free- Embeddable widgets and white-labelling are your top priority.
- You want an established announcements module with its own audience.
We'd rather you pick the right tool than switch twice.
Prices and features from frill.co/pricing, frill.co/integrations, frill.co/help, checked October 2026. Plans change: if something here is out of date, tell us at hello@murmurfeedback.com and we'll fix it.