Murmur vs Canny

The Canny alternative for startups.

Canny is a mature, well-built feedback tool priced for product teams. Murmur is built for founders and teams of one to ten: flat pricing, AI capture sized for small teams, and Fix with Claude, which turns an approved idea into a pull request.

Updated October 2026Written to be fair — see where Canny wins

Monthly cost at

1,000 voters
Canny Pro, billed annually≈ $529
Murmur Solo$19

Canny list prices, Oct 2026 — check canny.io for current pricing.

The short version

Which one should you pick?

Both are good tools. They’re built for different stages — here’s the honest split.

Choose Murmur if…

  • You’re a founder or a team of 1–10, probably without a PM
  • Your community is growing and you don’t want the bill to grow with it
  • You build with Claude Code and want an approved idea to turn into a pull request
  • You want a board live today, not after a rollout plan

Choose Canny if…

  • You need SSO (Okta, Entra ID, OIDC) for your customers or team today
  • Your revenue data lives in Salesforce or HubSpot, or your roadmap must sync with Jira or Linear
  • You’re a larger product org that wants a sales-led contract
  • A long track record matters more than price
Pricing

The real difference is the pricing model

Per-tracked-user pricing charges you for every customer who joins the conversation. Flat pricing doesn’t. Slide to your size.

Cost calculator

1,000voters / tracked users
Compare with
Canny (approx.)$529/mo

Pro, interpolated

Murmur Solo$15.20/mo

Flat, any number of voters

You’d keep

$6,166a year

Both billed annually, per month. Canny list prices, Oct 2026 — check canny.io for current pricing. Between Canny’s published points (25: $0 · 100: $79 · 1,000: $529 · 5,000: $1,079) we interpolate linearly; actual tiers may differ.

Side by side

Murmur vs Canny, line by line

Canny details are from its public pricing page and third-party analyses as of October 2026. If something’s changed, tell us and we’ll fix it.

AreaMurmurCannyEdge
Pricing
Pricing modelFlat, per workspacePer tracked user (anyone who posts, votes or comments)Murmur
Free plan1 board · up to 100 voters · 25 AI captures / moUp to 25 tracked usersMurmur
Entry paid planSolo · $19 / mo, unlimited votersPro · $79 / mo billed annually, 100 tracked usersMurmur
At 1,000 voters$19 / mo≈ $529 / mo billed annuallyMurmur
At 5,000 voters$19 / mo (Solo) or $49 / mo (Team)≈ $1,079 / mo billed annually; Business is sales-ledMurmur
AI & agents
AI capture from conversationsOn every plan: 25 / 300 / 2,000 captures a monthAutopilot listed on all plans — check canny.io for usage limitsEven
MCP for coding agentsFirst-party server, 15 tools incl. write actions · Solo & TeamMCP connectors listed (Claude, Cursor, OpenAI, ClickUp)Even
From request to codeFix with Claude: approve an idea and Claude opens a pull request in your repo · Solo & TeamHands work to engineering through issue-tracker integrationsMurmur
Built aroundCapture → rank → Claude builds it → email votersFeedback boards, roadmaps and changelog for product teamsEven
Team & setup
Who it’s forFounders and teams of 1–10Product teams from startups to enterpriseEven
SetupSign up, name a board, share the link — about two minutesSelf-serve signup; enterprise rollout via salesEven
SSO (SAML / OIDC)Not yetYes, on BusinessCanny
CRM integrationsNot yet. Pass revenue through the widget, or send CRM notes in with Zapier (Team)HubSpot & Salesforce on BusinessCanny
Issue tracker syncNot yet. Use webhooks (Team) to automate Jira or LinearJira, Linear, ClickUp, GitHub and moreCanny
Track recordEarly access, 2026Established, widely used productCanny

Canny list prices, Oct 2026 — check canny.io for current pricing. Murmur prices shown monthly; yearly billing is 20% less.

Being fair

Where Canny is stronger

Murmur is new and deliberately small. If any of these are must-haves for you today, Canny is the safer pick — and that’s fine.

Enterprise security

SSO with Okta, Entra ID, OIDC and OneLogin, on a sales-led Business plan built for larger buyers.

CRM depth

HubSpot and Salesforce integrations for teams that weigh requests by pipeline.

Built for product orgs

Designed for teams with dedicated product managers, many boards and established planning rituals.

Maturity

Years of polish, a large customer base and a sales team for procurement.

Moving from Canny

Bring everything over with your Canny API key

Murmur’s importer pulls your boards, ideas, votes, comments and statuses straight from Canny. Run it again before you switch over and it only adds what’s new. Want a hand? Email us and we’ll do it with you, free.

  1. 01

    Copy your Canny API key

    In Canny, open Settings → API & Webhooks and copy the secret key.

  2. 02

    Paste it into Murmur

    Settings → Import & export → Canny. Murmur shows what it found before anything is imported.

  3. 03

    Check and share

    Statuses are mapped, votes stay with the right people, and you can review it all before sharing your new board.

  4. Then point your widget or portal link at Murmur.
FAQ

Murmur vs Canny FAQs

Short answers to the questions people ask before switching.

Still curious? Email the maker

  • Usually, once you have more than a handful of voters. Canny prices by tracked user — its Pro plan lists at $79/month billed annually for 100 tracked users, and third-party analyses put it near $529/month at 1,000 and $1,079/month at 5,000. Murmur Solo is $19/month for unlimited voters. Check canny.io for current pricing.

Try it before you switch.

Start on Free, or try Team for 14 days with no card. If it’s not for you, you’ve lost an afternoon — not an annual contract.